You can’t ignore these trends in 2020!
Marketing has changed faster in a past five years than it Has changed in the past 50 years. This is the list of most important marketing trends that’s you can’t ignore in 2020.
50% of searches in 2020 will be happening through voice recognition. 25% of consumers use voice recognition tools to purchase Christmas gifts. 72% admit that they use voice recognition every day.
Stories in social media channels.
From Snapchat to Instagram, Facebook and YouTube. The biggest advantage of stories that marketers can effectively use FOMO (fear of missing out). Using stories can bring you more traffic, an opportunity to involve a younger generation to your brand, communication and brand recognition.
One of the most popular tools is called Augment. AR technology enhances the physical reality you see by overlaying virtual elements, such as information or images over it.
Collaborations between two brands and companies, allow the growth of sales and push their product. It also gives your consumer an opportunity to try or to buy service or product with a limited offer.
AB split testing.
Marketing is all about testing. That’s why A/B testing is very important. With split testing you can find the right approach to improve your content and optimize your budget.
Artificial intelligence will help you own the world! It will become the most common way to drive your business. AI has the tremendous power to shape up the retail stores. AI technology has already passed its infancy stage and now it is capable of dominating various industries of the market.
Product recommendations Content creation Personalizing an email . Sales transactions.
Chat bots and messengers.
25% of people in 2020 will use virtual help compared to 7% in 2017 – it’s an important part of digital marketing. 63% of consumers prefer chat bots, than to have a direct conversation. The strongest advantage of a chat bot is that it is available 24/7, and immediately answers to many questions. In 2022 chat bots will help to save about $8 million a year.
This will be a very strong trend for the next 5-10 years. Some of the benefits will include:
Live video. Many companies use this too to perform interviews, product promotions and back office performance of their brand
Video 1:1. When companies and marketers create a video message, as opposed to calling on the phone or sending emails.
Shopping video content is a very simple way to shop and to purchase a product from a picture or video, pressing the ‘buy now’ button.
Video SEO. You can find YouTube and your videos through a simple Google search. Video 360. It expands the possibilities for interaction.